Comments for Online Fandom http://www.onlinefandom.com news & perspectives on fan communication and online social life Sat, 17 May 2008 07:33:25 +0000 http://wordpress.org/?v=2.5.1 Comment on War of the Concepts: Virus vs Spread by Brad Berens http://www.onlinefandom.com/archives/war-of-the-concepts-virus-vs-spread/#comment-1279 Brad Berens Sat, 17 May 2008 05:28:24 +0000 http://www.onlinefandom.com/?p=460#comment-1279 Hi Nancy, That's a terrific post. I too am a big fan of Henry's notion of spreadable media. The notion that they are in "control" is a delusion that plagues marketers of all stripes... not just the people who work on word of mouth or so-called "viral" marketing. Just look at the common title of "brand manager," as if it's something you really can manage. The internet has put a great deal of pressure on how the newly fungible shape of a communication (your web page can be viewed on a big monitor, on a small one, on a BlackBerry or iPhone) can put cognitive English on the experience of the communication, whether it be text or video. Of course, this is a dilemma that hearkens all the way back to Phedrus (Jonathan Culler's discussion of it in On Deconstruction is probably the clearest), but I think that the pressure of how appliances transform a communication's appearance added on top of the interpretive problems created by distance alone is still something that most thinkers on the topic haven't grappled with. Back on viral, you might enjoy this article by my friend Sean X Cummings: http://www.imediaconnection.com/content/12779.asp Please keep up the good work! ____________________________________________ Brad Berens, Ph.D. Chief Content Officer & Editor at Large, NA ad:tech & iMedia read my blog at www.mediavorous.com Hi Nancy,
That’s a terrific post. I too am a big fan of Henry’s notion of spreadable media. The notion that they are in “control” is a delusion that plagues marketers of all stripes… not just the people who work on word of mouth or so-called “viral” marketing. Just look at the common title of “brand manager,” as if it’s something you really can manage.

The internet has put a great deal of pressure on how the newly fungible shape of a communication (your web page can be viewed on a big monitor, on a small one, on a BlackBerry or iPhone) can put cognitive English on the experience of the communication, whether it be text or video. Of course, this is a dilemma that hearkens all the way back to Phedrus (Jonathan Culler’s discussion of it in On Deconstruction is probably the clearest), but I think that the pressure of how appliances transform a communication’s appearance added on top of the interpretive problems created by distance alone is still something that most thinkers on the topic haven’t grappled with.

Back on viral, you might enjoy this article by my friend Sean X Cummings:
http://www.imediaconnection.com/content/12779.asp

Please keep up the good work!

____________________________________________
Brad Berens, Ph.D.
Chief Content Officer & Editor at Large, NA
ad:tech & iMedia

read my blog at http://www.mediavorous.com

]]> Comment on Coldplay vs. Judas Priest -or- The Benefits of Widgets by Nancy Baym http://www.onlinefandom.com/archives/coldplay-vs-judas-priest-or-the-benefits-of-widgets/#comment-1277 Nancy Baym Sun, 11 May 2008 19:20:56 +0000 http://www.onlinefandom.com/?p=458#comment-1277 ag - you caught me cheating to make a point and right you are :) but yeah, the point still stands. ag - you caught me cheating to make a point and right you are :) but yeah, the point still stands.

]]> Comment on Coldplay vs. Judas Priest -or- The Benefits of Widgets by ag http://www.onlinefandom.com/archives/coldplay-vs-judas-priest-or-the-benefits-of-widgets/#comment-1276 ag Fri, 09 May 2008 22:18:29 +0000 http://www.onlinefandom.com/?p=458#comment-1276 Those Coldplay numbers are probably not all that accurate. Every person listening to Priest via the widget was counted, but I'm sure not nearly everyone who downloaded the Coldplay single uses Last.FM. I would assume Coldplay spins would be MUCH higher, but that is good news for niche bands who want to embrace user spread embedable materials. Those Coldplay numbers are probably not all that accurate. Every person listening to Priest via the widget was counted, but I’m sure not nearly everyone who downloaded the Coldplay single uses Last.FM. I would assume Coldplay spins would be MUCH higher, but that is good news for niche bands who want to embrace user spread embedable materials.

]]> Comment on Coldplay vs. Judas Priest -or- The Benefits of Widgets by Avi http://www.onlinefandom.com/archives/coldplay-vs-judas-priest-or-the-benefits-of-widgets/#comment-1275 Avi Wed, 07 May 2008 18:54:30 +0000 http://www.onlinefandom.com/?p=458#comment-1275 Rob is most definitely back in the band these days - the era of Tim "The Ripper" Owens has long since passed Rob is most definitely back in the band these days - the era of Tim “The Ripper” Owens has long since passed

]]> Comment on Meanwhile, in search of a soul mate? by MattFriedrichs http://www.onlinefandom.com/archives/meanwhile-in-search-of-a-soul-mate/#comment-1272 MattFriedrichs Sat, 03 May 2008 14:41:57 +0000 http://www.onlinefandom.com/archives/meanwhile-in-search-of-a-soul-mate/#comment-1272 One of the thinks I loved about that show when I lived in Lawrence was his eclectic interests and willingness to ask about things he didn't understand. Glad he's still on the air. One of the thinks I loved about that show when I lived in Lawrence was his eclectic interests and willingness to ask about things he didn’t understand. Glad he’s still on the air.

]]> Comment on Uh, yeah, I do twitter by Andrew http://www.onlinefandom.com/archives/uh-yeah-i-do-twitter/#comment-1270 Andrew Thu, 01 May 2008 21:01:51 +0000 http://www.onlinefandom.com/archives/uh-yeah-i-do-twitter/#comment-1270 - hang in there Nancy - it took me about 500 posts and to break 100 followers / following before it really started to make sense to me: @andrewmccluskey - but if you persevere - it starts to deliver real value... - hang in there Nancy - it took me about 500 posts and to break 100 followers / following before it really started to make sense to me: @andrewmccluskey - but if you persevere - it starts to deliver real value…

]]> Comment on How good a friend is a Last.fm friend? by Nancy Baym http://www.onlinefandom.com/archives/how-good-a-friend-is-a-lastfm-friend/#comment-1269 Nancy Baym Thu, 01 May 2008 13:26:17 +0000 http://www.onlinefandom.com/archives/how-good-a-friend-is-a-lastfm-friend/#comment-1269 Yes I was also surprised that friending on account of shared musical taste had nothing to do with relational development and think you're right that it indicates the need to think about the role of music in its broader relational contexts. And PLEASE don't apologize for your English! You should hear my Danish! -- there was actually a time in my childhood when I had near-perfect Danish comprehension, and there was a time in college when I actually studied Danish, but now... well, sometimes I can kind of catch a word here and there, and I can read menus. Yes I was also surprised that friending on account of shared musical taste had nothing to do with relational development and think you’re right that it indicates the need to think about the role of music in its broader relational contexts.

And PLEASE don’t apologize for your English! You should hear my Danish! — there was actually a time in my childhood when I had near-perfect Danish comprehension, and there was a time in college when I actually studied Danish, but now… well, sometimes I can kind of catch a word here and there, and I can read menus.

]]>