What to do when fans post live videos
Prince may be eagerly suing everyone who posts live videos of his shows on YouTube, but the Swedish label Songs I Wish I Had Written, headed by Martin Thörnkvist, one of the leaders of music-business think tank The Swedish Model, is taking the opposite strategy. They’re eagerly promoting Moto Boy these days, an interesting artist who sounds kind of like a delicate and emotive 50s crooner but looks kind of like a Bowie drag queen glam heavy metal wannabe. He’s all about contrast.
He plays out a lot, just him and his flying V guitar, and he’s got a devoted live following who are posting videos from all his shows on YouTube. Thörnkvist went through them all, picked the best version of each song, and put it together into a Moto Boy YouTube concert. He couldn’t post it to YouTube since it’s too long, but he posted it at Vimeo in a version that fans can not only watch, but embed wherever they want:
This is the perfect way to respond to YouTube fan videos. Find the best and highlight them. It can only do your artists good.