What to do when fans post live videos

Prince may be eagerly suing everyone who posts live videos of his shows on YouTube, but the Swedish label Songs I Wish I Had Written, headed by Martin Thörnkvist, one of the leaders of music-business think tank The Swedish Model, is taking the opposite strategy. They’re eagerly promoting Moto Boy these days, an interesting artist who sounds kind of like a delicate and emotive 50s crooner but looks kind of like a Bowie drag queen glam heavy metal wannabe. He’s all about contrast.

He plays out a lot, just him and his flying V guitar, and he’s got a devoted live following who are posting videos from all his shows on YouTube. Thörnkvist went through them all, picked the best version of each song, and put it together into a Moto Boy YouTube concert. He couldn’t post it to YouTube since it’s too long, but he posted it at Vimeo in a version that fans can not only watch, but embed wherever they want:

Moto boy – Youtube concert from Pickybe on Vimeo.

This is the perfect way to respond to YouTube fan videos. Find the best and highlight them. It can only do your artists good.

Comments (2) to “What to do when fans post live videos”

  1. martin’s a frickin genious -moto boy

  2. With “flying V guitar” I assume you mean a B.C Rich Warlock-guitar? Yeah, thought so. :) Nice use of fan-videos for sure.