What do fans search for online?

“Competitive intelligence” company Hitwise lets you look at their data on top websites and top search terms by industry in the US, UK, Australia, New Zealand, Hong Kong, and Singapore.

For the most part, the information is pretty obvious, but there are some interesting things in there pertaining to the popularity of fan activity online. For instance, the top 10 search terms for the music industry in both the US and the UK:

  • lyrics and song lyrics are the top 2
  • guitar tabs is the third in US, 4th in UK
  • Myspace gets counted twice (with and without a .com at the end) so comes in even higher than it appears in the US, doesn’t make top 10 in UK.
  • free music downloads is only #6 in the US (#7 if you account for the MySpace error), and it doesn’t make the top 10 in the UK.
  • the British are way more into festivals, but we knew that, didn’t we?

So one of the main things people want the internet to help them do with music is play along. How cool is that. Too bad all those lyric and guitar tab sites are illegal.

Comments (2) to “What do fans search for online?”

  1. “Too bad all those lyric and guitar tab sites are illegal.”

    Ya mean… “Too bad the ‘music industry’ can’t pull their heads out,” right?

    Just discovered your blog recently. Very good job. It’s on my regular list now.


  2. Did I say that? ;-}

    I’m glad you’re enjoying the site, thanks for your comment.