It is such a shame when the conversation ends up being a rehash of the conventional rhetoric that swarms around peoples narrow view of the content industries.

I left feeling that 95% of the greater issue of how the online space effects music industry participants, and how to make the most out of new digital tools in a democratized media landscape, was shockingly absent.

It’s really strange but in many circles within the music industry the online conversation has not changed much in the last 10 years…made even more strange when you consider how much the online space has!

I still hear it used regularly in the tv/video business, I don’t think it’s dead. Maybe the creators don’t use the term much, but the financiers/packagers/distributors certainly do.

Obviously money is still important to all involved, even if the first question we ask is not about the source of money, it still needs to be well thought out.

We all know the internet [and other tech] removes the barriers to entry for new content, threatening those relatively few people at the top of the food chain.

The question I would pose is,

How do we move from an environment where the focus is on “monetization for relatively few creators” to “viable career opportunities for many creators”?

Note, the term creator here is meant to infer anyone involved in the process of the creation of media.