Registering Fan Sites?
First I think “ha ha ho ho he he.” Then I think “are they going to run around suing those who don’t? what a pain for the fans and what a way to make them hate them, but probably an effective way to chill their fan activity.” And ultimately I agree completely with the Techdirt take:
In this case, it seems like the company is trying to find a balance between protecting its own trademark and allowing fans to continue, but at some point people need to realize that any attempt at controlling word of mouth efforts pretty much destroys the whole point of any word of mouth promotion.
It’s not viral, bottom-up, grassroots, or quite as much fun if it’s on a short corporate leash. Anyway, a google search turns up 1,450,000 hits for “Dragonball fan site” so the genie’s probably out of the bottle on that one…