How NOT to market your new CD

The Smashing Pumpkins are taking a lot of rightly deserved heat for their 4-versions-of-the-same-CD release strategy. As Pitchfork writes in a story headlined Smashing Pumpkins to Fans, Indie Stores: Fuck You:

Billy and company would like you to know that they fully support the extinction of the American independent record store at the hand of large, faceless, little-guy-crushing big boxes. They also support bleeding their fans dry. How? By releasing FOUR different versions of Zeitgeist.

Best Buy and Target each get a version with an exclusive bonus track. So does iTunes. Like, a different one for each. Everybody else gets the regular version with no bonus tracks. So if you want all of the bonus tracks, you have to buy an album at Best Buy, an album at Target, and an album at iTunes.

corgan money

All one can really conclude from this is that it’s going to result in hardcore fans doing a lot of illegal circulation and downloading of the extra tracks. It’s very hard to imagine any fan being excited about this or thinking it’s anything other than an effort to rip them off.

As far as I can tell, the Smashing Pumpkins have not had any press/net coverage that thinks this is cool. Instead response ranges from annoyed to livid. It’s hard to read it as anything other than a scheme to make more money for themselves and the big box stores at the expense of fans and independent record stores.

Seriously not cool. Goodbye indie credentials.

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