“Give Thy Brand to the Consumer”

MarketingProfs.com offers The 12 Tenets of Social Media Marketing which are both funny and wise. Their audience is broad, they’re talking about marketing anything. But what they have to say is very relevant to those marketing specifically to fans, especially this pearl o’ wisdom:

XI. Give thy brand to the consumer

They will take very good care of it, for they will give it back to you in better shape than when they got it. Fear not that thy consumer shall have input in your brand. But heed closely thy clueless ad agency so it does not chargeth thee a hefty fee when in fact the consumer creates thy ads.

They will take very good care of it. Don’t fear their input. Don’t pay others for your fans’ creativity. Right on.

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