CBS gets in on the action

Yesterday I reported on Disney’s talk at the CES in which they talked about the importance of online fans. Now CBS, in their talk there, are also talking that talk:

LAS VEGAS – Fans of CBS shows will soon be able to slice clips from prime-time shows, send them to friends and even “mash” them together in ways that only a short time ago would have triggered complaints of copyright infringement.

CBS Corp. chief executive Leslie Moonves said Tuesday during his first keynote at the International Consumer Electronics Show that his company would embrace products and technologies that allow viewers to “time shift” and “place shift” his network’s shows and interact with them in new ways.

Moonves said college basketball fans, for instance, would be able to use videoconferencing to hang out in a “virtual skybox,” cheering in a group and discussing plays along the way.

Fans of “Star Trek” could visit a computer-generated Starship Enterprise in the virtual world of “Second Life.”

CBS is also designing its Web sites to encourage interaction among fans of the CBS crime drama “CSI” and “The L-Word,” which appears on the CBS-owned Showtime cable channel.

Corporate-sponsored mashing up seems to be the new trend, and a cool one . It’s good to see a shift from “THEY’RE STEALING OUR INTELLECTUAL PROPERTY!!!!” to, as Moonves says, “letting fans share snippets makes sense because it allows the network to tap into the passion dedicated viewers have for a particular show.”

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