From the Internet Nirvana Fan Club comes exclusive news that Converse will launch a Courtney-sanctioned Kurt Cobain sneaker. This is not part of its forthcoming Dead Alternative Guys Converse Century Icons line:

While the Converse Century campaign is also using images of several other artists, such as Ian Curtis, M.I.A. and Hunter S. Thompson, who they are calling Converse Century Icons, the Cobain is not one of these “icons.”

If there is one thing I have learned about fandom that I didn’t know before starting this blog it’s how rich and serious the world of sneaker fandom is. My posts about the effort to get Nike to make the sneakers from Back to the Future II seem to have the most longevity of them all.

So I get the appeal, and yes, Cobain was totally identified with his Converse shoes.

But am I the only one who so vividly remembers the photograph of the suicide site where all of him that you could see was the bottom of his legs and his Converse sneakers? Part of the reason he’s so identified with those shoes is that he killed himself in them and in that iconic picture those shoes were all that was left.

It just seems a little sick to exploit it with targeted niche marketing for the “punk rock means freedom” demographic. But maybe that demographic doesn’t remember what a punch in the gut it was to first see that photograph.

Update: Quick scan o’ the web shows a lot of moral indignation and outrage from Nirvana fans and other observers. Not sure what the sneaker fan perspectives are.

So it took a while, but it looks like the big leagues might be catching up to where David Bowie has been for years — giving fans a way to brand themselves as fans with their email addresses.

Perhaps trying to make themselves more relevant, AOL and the Washington Redskins have announced Redskins Connect, located at http://www.redskins.com and powered by AOL. Through this site, Redskins fans can get email @ ultimateredskinsfan.com; hail2theskins.com; skins4life.com; redskinsfancentral.com; or redskinsultimatefan.com, social network profiles, video upload (how is this going to mesh with the NFL’s new restriction on video uploads one wonders?), a photo gallery, video search, chat and a toolbar. All free (one edge over Bowie).

This is a super thing for die-hards, though as with all of these ultra specialized fan social networks, it’s not clear how sustainable all the energy going into creating profiles really is. Still, for the person who strongly identifies with the Redskins, this has got to have serious appeal.

On a totally different topic, I am so disappointed by the iPod Touch. I bought a used 60G iPod a few months ago figuring it would tide me over until the famed full screen model came out and then I would indulge. I woke up yesterday morning ready to whip out that credit card as soon as the announcement was over. Until Jobs got to the part about 16G.

Hello?

It’s like a bad joke — especially paired with Jobs’s claim that the beauty of the new 160G iPod “classic” (makes me think of failed Coca Cola launches) is that we shouldn’t have to choose which things to put on there and which to omit. Sure the wifi is major cool, but come on, make it fatter and stick a hard drive in there! Guess I’m sticking with what I got. Meanwhile, they’re getting some major bitter backlash from all those Apple fans who bought the iPhone for $599 now that it costs $399 two months later…

Update: According to the BBC, Steve Jobs has issued an apology to early adopters of the iPhone and said they’ll get a $100 rebate. My husband says this is brilliant because so few will take him up on it. I say it’s good organizational crisis management, but isn’t it better not to have a crisis in the first place? Update Update: CNN says it’s a credit toward another Apple purchase. Shame on them.
And in another Update, sports blogger Scott Van Pelt thinks the Redskins social network is “a horrible idea” :

Many of the fans are not that die hard to invest in most of the benefits that this network offers. Buying a jersey, coming to the games, decorating a house or car, sure. Chatting with an email address ending in skins4life.com and downloading photos? I don’t think its that serious.

Sports fans? Your opinion, please?

I’m a little late in reporting this. Ok, way late, but those of you yearning for the futuristic sneakers worn by Marty McFly in Back To The Future 2 will be pleased to hear that there’s an official website to help you get your wish.

As you may recall, this project previously included an official petition (which has been shut down) and an ad for the petition on YouTube. Now you can ‘preorder’ the size you want in anticipation of its release. A more concrete way to get word to Nike that these are potential real consumers they’re talking about.

Update: I’ve been pointed to the brand new official McFly 2015 Video.

When I first covered this story I naïvely thought I was touching on an obscure little corner of fandom, but if there’s one thing I’ve learned from looking at what search terms and referring sites lead people to this one since I wrote about this project, it’s that sneaker fandom is HUGE.

Check out the ISS Forums to see what I mean:

Our users have posted a total of 1639342 articles
We have 73129 registered users

And in related news… Joy Division sneakers: Myth or Reality?

Really now, WHITE? What are they thinking?

Greg Verdino has posted an intriguing analysis of FutureLab data on “dwell time” on brand property in Second Life in which he looks at the success of Pontiac and IBM compared to their in-world ‘competitors’:

Both put community first, and both have seemingly reaped the benefits in terms of depth of in-world engagement.Rather than simply build out a virtual auto dealership, Pontiac chose to partner with the SL resident community and offer up free land to anyone interested in building out “car culture” in the virtual world. Their efforts have earned them nearly three times the dwell of their nearest competitor, Mercedes-Benz, who has essentially built a vehicle showroom.

IBM has used SL primarily to enable interaction among their own corporate community members (employees, customers, business partners) regardless of geographic and organizational boundaries. They’ve also been testing their ability to engage in-world builders and scripters through their more recently launched IBM Codestation, which serves as a forum where users can access shared resident-created chunks of code. Their dwell measure eclipses that of technology competitors Dell, Sun, Cisco and Intel (I actually couldn’t find Intel in-world) — all of whom seem more focused on using SL as a platform to promote products and services.

The take-away seems pretty clear. If you’re serious about success in the virtual world, you should be thinking about how you can build relationships with — and earn the loyalty of — the community you hope to engage. Focus on the value you can provide in order to entice residents to voluntarily spend time with your brand.

Here is the accompanying FutureLab bar chart:

Of course, the idea that the way to achieve success is to build relationships and foster community gets no debate from me.

Do any readers with more Second Life experience than I have any takes on this?

Over at Geek Studies, Jason Tocci picks up on the earlier discussion on this blog about the line between brand loyalty and fandom to critique a MacUser post about what makes Mac users so loyal. Interesting analysis and discussion ensue.

And on another note, I have to chuckle to see that today, Friday the 13th, I’ve seen a huge jump in hits to my interview with Brenna O’Brien who runs the Friday the 13th fan site. Took a few minutes to figure out why that was suddenly so popular again :)