Comments on: A new spin on protest music

By: Samony

Samony — Tue, 09 Oct 2007 17:34:04 +0000

Peter Bjorn & John are mtvU’s House Band this week and they’re up for the Breaking Woodie award too.

Check it out at http://www.mtvu.com and vote for them here, http://www.woodies.mtvu.com

By: Slivka

Slivka — Thu, 29 Mar 2007 11:01:12 +0000

I don´t know, it was just the first impression, I guess. I think used the term “viral campaign” because it was mentioned in the post. I could also have written “a band bored on tour, don´t have to strength to spam every mySpace-guestbook on the planet(because it´s useless anyway), hey – ALL PUBLICITY IS GOOD PUBLICITY, or whaddya say Bjorn (or John or Peter)?”

Also, me being Swedish, there was something “Swedish” about the blog too, can´t put my finger on what though. :)

By: Neil

Neil — Sat, 24 Mar 2007 17:45:41 +0000

Oh, god, it’s a really sad state of affairs when you can read something like this, have a quick look at the site that’s been mentioned, and then pose yourself the question: “Hmm, so is this a viral marketing campaign, or is the guy mentally ill?” I mean, there’s part of me that feels annoyed that people would instantly write it off as a viral.

And then I read it…and quickly start thinking the same. Due largely to this entry:http://stoppeterbjornandjohn.blogspot.com/2007/03/stolen-bass.html

…where a blog that’s been set up to stop Peter Bjorn and John from playing in America is now asking people to help return a Bass one of the band has had stolen, so they can continue playing in America!

I’d need to read more of it to come to a firm decision, really. As I say, I just think it’s a shame that people can now write something like that off as viral marketing instantly, but it’s understandable, due to the very *existence* of viral marketing. As the marketers get cleverer, so do some of the people who are being marketed to…but perhaps too clever for their own good at times.

By: Nancy Baym

Nancy Baym — Fri, 23 Mar 2007 15:41:10 +0000

Who do you think is behind it? US label? them?

By: Slivka

Slivka — Fri, 23 Mar 2007 13:22:08 +0000

Definitely a viral marketing campaign, and not a clever one either…