Engaging Fans Through Social Media

Last week I gave a talk at by:Larm, Norway’s premiere music industry conference and festival. I was invited by GramArt, a nonprofit that works to help musicians, to talk about musicians and social media. If you click here you can download a PDF of the slides and notes from my talk.

In it I identify several of the concerns and issues I’ve been hearing as I interview musicians about audience interaction, argue that it can be easier to handle many of these issues if you understand fan culture, and offer some specific bits of advice that I hope can help musicians and those who work with them navigate these new and still-challenging waters.

The presentation is cc licensed, please pass it around and share it if you like.

Thanks to the many people whose cc licensed flickr shots I used, to GramArt for inviting me, to the many musicians who generously spent time talking with me, to everyone who’s helped me connect with musicians to interview (I’m still at it – let me know if you’ve got good contacts!), to the many people who came to hear me at by:Larm and whose questions helped me better understand musicians’ concerns, and to Microsoft Research New England for the intellectual home and financial support they provided as I launched this project.

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